Advertising covers many different media's, some of which are no relevance to the industry that I want to work in but regardless, here are the different types of advertising:
- TV - short video clip, can also circulate on the internet
- a print - posters/flyers/vouchers
- Radio
- Billboards
- Street advertising - wall paintings, graffiti, building wraps, bus benches/shelters
- Email- or direct email
- Social media
- Installation art
Installation art is often used in oversized advertising, this article shows you some amazing examples of large art used for advertising: "Oversized avertising props are awesome"
 |
Tipex zebra crossing. no source given.
http://thedraftingclub.com/oversized-advertising-props-are-awesome-33-images/ |
An artist that often works in this kind of medium is Claus Oldenburg, an american sculptor, well known for his over sized everyday objects installation art. He uses his giant sculptures to draw attraction to places like museums and universities, and sometimes shopping centers too.
 |
Trowel (1976) Museum Kroller-muller, Otterlo.
http://rijksmuseumamsterdam.blogspot.co.uk/2012/05/claes-oldenburg-trowel-i-1976-museum.html |
The tool, loosely inserted into the ground, is a common image for nearly everyone, until you realize that this trowel is twelve meters high! The sculpture seems familiar and alien at the same moment, which can have an unsettling effect on the spectator.
Oldenburg created Trowel I, together with his partner Coosje van Bruggen, for an important exhibition of outdoor sculpture in the Netherlands called Sonsbeek. Oldenburg himself declared that he thought the giant trowel, plunged into the earth, was a ‘perfect example of a sculpture with no need for a base.’ by Maarten Levendig
Here are some other examples of his work:
 |
| Bottle of Notes, in Middlesborough |
 |
| Bow and arrow, in San Fransisco |
 |
| Spoonbridge and Cherry, in Minneapolis. |
 |
| Dropped cone, in Cologne, Germany |
No comments:
Post a Comment